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empowering rural
craftpreneurs
of india
about tarasha
We empower rural craftpreneurs in their effort to create sustainable craft businesses in modern markets. Born during the pandemic, Tarasha supported craft communities that were on the brink of losing their livelihoods. Our initiative uncovers and promotes craft while enabling them to digitise their business to reach a wider audience. The project has now grown to support craft preneurs in a holistic manner covering design, marketing, business planning et al.
* Craftpreneurs are artisans who turn their passion for crafting into a thriving business.
Tarasha
/Taarasha, Taraasha/
Means chiselled or carved.
Similar:
Sculpt
Etch
Connotes ‘star’ in Sanskrit.
Similar:
Tara
Learn
what we do
In our work with craftpreneurs we aim to assist them in 3 key areas - enterprise development, expertise and knowledge dissemination, and revenue growth through market connects. Project Tarasha works towards empowering craft partners towards sustainable long-term growth.
60+
Craft Enterprise Development
45+
Capacity Building Workshops
30+
Artisan Market Connect
meet the artisan stars
Project Tarasha’s key objective is to nurture and uplift craftpreneurs to make them the shining stars of the craft sector. Discover more about our stars.
activities
Discover the dual essence of Tarasha Activities – vibrant events for art enthusiasts seeking direct purchases, and immersive workshops for artisans aspiring to enhance their craft. Explore and elevate your experience where creativity knows no bounds.
hear them speak
I've been associated with Project Tarasha for the past four years, and I am incredibly grateful for their support. They have trained us in setting up our website and have helped market our products. Tarasha's training programs have helped me and 24 other artisans learn new techniques and skills in our craft. This wonderful program has significantly benefited us. I encourage other artisans to join Tarasha to enhance their craft and business development through marketing and website training.
Kenday Anjanappa
State awardee in Leather Puppet Craft.
I'm an artisan from Kashmir, “Tubruk” is named after the Kashmiri word that means “souvenir”, or “a very special object”. . Project Tarasha has been a huge help in growing my business. They have offered me trainings that boosted my skills and understanding of my business. Plus, they set me up with exhibitions, which helped me reach more customers. The best part is the support in creating my website, making it super easy to sell my products online. Thanks to Project Tarasha, my business has really taken off.
Inshada Bashir Mir
Creator of “Tubruk”
Thank you, Project Tarasha, for the wonderful support. Project Tarasha has helped me in multiple ways, from skill training to website development. Through the website, I have made sales and reached many customers. All the support provided by the Project Tarasha team for our craft is incredibly helpful, and their constant availability and assistance are greatly appreciated.
Luhar salemamad Hussain
Copper Bell artisan
discover
curated categories
Buy directly from the craftpreneur's website.
Our craftpreneurs create diverse products that reflect traditions, regions and cultures from across India.
collaborators
pillars of
strength
Our collaborators enable craftpreneurs with aspects such as design mentoring, creative partnerships, market access, product innovation, and digital presence.
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