about
the project
Project Tarasha is a social initiative by Titan Company Ltd. that aims to empower rural craftpreneurs in their effort to create sustainable craft businesses in modern markets. Born during the pandemic, Tarasha supported craft communities that were on the brink of losing their livelihoods. The initiative uncovers and promotes craft while enabling them to digitise their business to reach a wider audience. Since then, Tarasha has trained and supported over 42 craft producers and continues in their journey of value creation for craftpreneuers.
To enable craftpreneurs in their endevaour of creating sustainable craft businesses with an ability to compete and sustain in modern markets.
core values
Equity &
Transparency
Embodying values that prioritize fairness, openness for all.
Co-creation &
Collaboration
Embracing shared ideas and teamwork, we unlock collective strength.
Ecologically
Conscious
Recognizing the value of environmental responsibility.
Democratic &
Open Source
Creating opportunity and access for all, ensuring better outcomes.
our story
Inception
2020
Pandemic-born Social initiative
Project Tarasha came into existence with a mission of uplifting craftpreneurs
Early Days
2021-22
Extending Support
Continued to extend support through the pandemic to help artisans liquidate their stock. Enabled 40+ artisans in setting up their individual websites and digital presence.
Initiation
2022-23
Introducing Initiatives
Tarasha begins in-person capacity building, design mentorship training and enterprise development for craftpreneures.
DEVELOPMENT
2023-24
Building Bigger
Advanced enterprise development for selected 15 craftpreneurs through Tarasha.
what we do
Creative Enterprise
Development
In close collaboration with craftpreneurs, we work towards holistic enterprise development for our cohorts through training and building operation knowledge, product development skills, financial discipline and inventory management amongst other critical business know-how. We aim to help them increase their revenue by addressing critical gaps.
Capacity Building
Workshops
We empower craftpreneurs through focused and dynamic training programs with the goal of preparing them to meet market demands. A residential program, the craftpreneurs are provided guided training with flexible modules suited and tailored to their individual requirement and capabilities.
Artisan Market
Connect
We connect craftpreneurs with B2B and B2C clients, facilitate direct consumer connections, and explore eCommerce, gifting, and collaborations. Project Tarasha Exhibitions offer unique, enriching experiences for craftpreneurs and customers alike, fostering appreciation and value for their work.
