Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!
Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!
Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.
Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”
Creative Dignity is a movement that has brought together diverse creative producers, practitioners, and professionals to energize the ecosystem that Indian artisans needed in the time of COVID -19 and its impact post the pandemic with the vision of a world where artisans have the agency to thrive with dignity.
Browse our list of featured folk artists, craftpreneurs, and craft groups to know their story!
“Capacity building and training can help ensure sustainable success for artisan enterprises.”
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
“Craft and Design are intertwined like warp and weft.”
Look at how collaborations nurtured by Project Tarasha and Creative Dignity bring out the power of equitable partnerships between artisans and urban designers.
Crafted from wood and embellished with brass motifs, the Sherpai or Suri bowls is a fast languishing craft. A colonial legacy, the bowls were historically used as grain measuring tools/units for the Lagaan imposed by the British on the Indian farmers.
The Design Mentorship, initiated by Project Tarasha & Creative Dignity, focused on using the traditional techniques and materials of making Suri bowls to create a new product range that is both ornamental and functional in the present context, that can fit well into our modern homes thereby carrying the legacy of this craft forward.
The artisan, Bholanath Karmakar, whose family happens to be the last remaining practitioners of this craft, was hand-held by designer Rashmi Ranade at her studio in Pune to create contemporary interpretations of the bowls in the form of candle stands, trivets, homewares etc.
Bullrush reed is a sustainable, sturdy, natural fibre abundantly available in Karnataka. The design exchange focused on the idea of employing varied materials that compliment the materiality of the grass to breathe colour, and hence certain newness, into the otherwise natural looking grass/plant based products. Embroidery, inspired by local flora and fauna brought this new life to contemporary baskets, bags, and other accessories.
Karnataka is home to numerous sustainable, eco-friendly crafts, and Banana fibre, from Kampli region, happens to be one of the popular ones. To bring color and local customs closer to the craft, our design collaborators encouraged women to integrate a traditional practice into the banana rope craft. These women convert old sarees or fabric leftovers – known as Chindis – into beautiful doormats using crochet technique. They now weave the colorful chindis with the golden fibers to create unique accessories and home products – bags, coasters, hats, doormats, and more!
Believed to be nearly a thousand years old, the crafting of metal bells or Ghantadi in Kutchi is a traditional craft practiced by the Lohar (literally meaning blacksmiths in English) community centered in the Kutch region of Gujarat. While today, the bells have found a place in our homes as decor, historically they were tied around the cattles’ neck(s) by their owners to keep track of their whereabouts.
Our design collaborators have co-created lively copper bell wind chimes, torans and wall hangings by bringing in new eclectic, vibrant colors into the products using macrame craft. This coming together of the two crafts, materials and techniques has not only added a pop of color to the products but also gives work to the women in the village who honed their macrame skills with our designers during workshops in Nirona.
Artisan Enterprise : Vishnature by Vishwanath
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation)
Craft : Banana Fibre Craft | Kampli, Karnataka
“Craft is the soul of India’s creative heritage.”
Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!
“Craft and Design are intertwined like warp and weft.”
Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!
“Uniting creative minds always ignites innovation”
Reach out if you’d like to collaborate with us!
COLLABORATE
“Uniting creative minds always ignites innovation”
Reach out if you’d like to collaborate with us!
Disclaimer: Project Tarasha is a social project that facilitates direct connect with craft entrepreneurs and groups. Their contact details are available on their own mini websites. All purchases are made directly with them. Titan and SVP do not have any liability with respect to products delivered, payments, exchanges or any such related dealing.
Dwarka Prasad is a national award winning Kavad artist . He has been engaged in the craft since his childhood.
Kavad is a traditional craft of Rajasthan and depicts folk stories in a wooden structure . Dwaraka Prasad brings stories like Recycling,Tsunami..etc to life through his paintings in the wooden structures typical to Kavad .
Davalappa, trained in making leather products from his uncle, with whom he worked for over 10 years. After this he, along with his mentor setup several handloom weaving units in Belgaum District of Karnataka.
Daulesh enjoys teaching and training others most and now in his home town he has trained many in bullrush reed and other reed basket. Bullrush is a very sustainable raw material and is available in abundance locally.
Shri Faraz Aqeel, a national awardee for excellence in Tarkashi on wooden boxes, is from a traditional family of craft persons from Pikua district, Ghaziabad. He learnt the craft of wood carving and inlay at the age of 15 from his father. Traditionally the wood carvers catered to the block printing industry of the region,but moved to making utility products due to the decline of the hand printing textile industry.
Gul-e-Nargis is the first flower to bloom in the spring and symbolizes hope and a new beginning . Presenting the handmade crafts and arts with new innovations and designs prepared by master craftsmen from Kashmir,Gul-e-Nargis brings about the revitalization of these crafts and enthusiasm to craftsmen.
Believed to be nearly a thousand years old, the crafting of metal bells or Ghantadi in Kutchi is a traditional craft practiced by the Lohar (literally meaning blacksmiths in English) community centered in the Kutch region of Gujarat. While today, the bells have found a place in our homes as decor, historically they were tied around the cattles’ neck(s) by their owners to keep track of their whereabouts.
Our design collaborators have co-created lively copper bell wind chimes, torans and wall hangings by bringing in new eclectic, vibrant colors into the products using macrame craft. This coming together of the two crafts, materials and techniques has not only added a pop of color to the products but also gives work to the women in the village who honed their macrame skills with our designers during workshops in Nirona.
Karnataka is home to numerous sustainable, eco-friendly crafts, and Banana fibre, from Kampli region, happens to be one of the popular ones. To bring color and local customs closer to the craft, our design collaborators encouraged women to integrate a traditional practice into the banana rope craft. These women convert old sarees or fabric leftovers – known as Chindis – into beautiful doormats using crochet technique. They now weave the colorful chindis with the golden fibers to create unique accessories and home products – bags, coasters, hats, doormats, and more!
Bullrush reed is a sustainable, sturdy, natural fibre abundantly available in Karnataka. The design exchange focused on the idea of employing varied materials that compliment the materiality of the grass to breathe colour, and hence certain newness, into the otherwise natural looking grass/plant based products. Embroidery, inspired by local flora and fauna brought this new life to contemporary baskets, bags, and other accessories.