“Discovering the beauty
Crafted by Indian artisans
and connecting them with
the world, offline and online!”
ABOUT THE INITIATIVE
Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!
ABOUT THE INITIATIVE
Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!
OUR EFFORTS
Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.
OUR EFFORTS
Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.
NOW
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”
NOW
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”
MEET OUR PARTNERS
Creative Dignity is a movement that has brought together diverse creative producers, practitioners, and professionals to energize the ecosystem that Indian artisans needed in the time of COVID -19 and its impact post the pandemic with the vision of a world where artisans have the agency to thrive with dignity.
“Every artform has a tale, best told by its maker.”
Browse our list of featured folk artists, craftpreneurs, and craft groups to know their story!
CAPACITY BUILDING
“Capacity building and training can help ensure sustainable success for artisan enterprises.”
In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.
DESIGN
“Craft and Design are intertwined like warp and weft.”
Look at how collaborations nurtured by Project Tarasha and Creative Dignity bring out the power of equitable partnerships between artisans and urban designers.
Design Collaborator : Rashmi Ranade (Studio Coppre)
Craft : Sherpair Bowls | Birbhum, West Bengal
Crafted from wood and embellished with brass motifs, the Sherpai or Suri bowls is a fast languishing craft. A colonial legacy, the bowls were historically used as grain measuring tools/units for the Lagaan imposed by the British on the Indian farmers.
The Design Mentorship, initiated by Project Tarasha & Creative Dignity, focused on using the traditional techniques and materials of making Suri bowls to create a new product range that is both ornamental and functional in the present context, that can fit well into our modern homes thereby carrying the legacy of this craft forward.
The artisan, Bholanath Karmakar, whose family happens to be the last remaining practitioners of this craft, was hand-held by designer Rashmi Ranade at her studio in Pune to create contemporary interpretations of the bowls in the form of candle stands, trivets, homewares etc.
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation) Assisted by Archita Malpani
Craft : Bullrush Reed Craft | Lakshmeshwara, Karnataka
Bullrush reed is a sustainable, sturdy, natural fibre abundantly available in Karnataka. The design exchange focused on the idea of employing varied materials that compliment the materiality of the grass to breathe colour, and hence certain newness, into the otherwise natural looking grass/plant based products. Embroidery, inspired by local flora and fauna brought this new life to contemporary baskets, bags, and other accessories.
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation)
Assisted by Archita Malpani
Craft : Banana Fibre Craft | Kampli, Karnataka
Karnataka is home to numerous sustainable, eco-friendly crafts, and Banana fibre, from Kampli region, happens to be one of the popular ones. To bring color and local customs closer to the craft, our design collaborators encouraged women to integrate a traditional practice into the banana rope craft. These women convert old sarees or fabric leftovers – known as Chindis – into beautiful doormats using crochet technique. They now weave the colorful chindis with the golden fibers to create unique accessories and home products – bags, coasters, hats, doormats, and more!
Assisted by Archita Malpani
Craft : Copper Bell Art | Nirona, Kutch
Believed to be nearly a thousand years old, the crafting of metal bells or Ghantadi in Kutchi is a traditional craft practiced by the Lohar (literally meaning blacksmiths in English) community centered in the Kutch region of Gujarat. While today, the bells have found a place in our homes as decor, historically they were tied around the cattles’ neck(s) by their owners to keep track of their whereabouts.
Our design collaborators have co-created lively copper bell wind chimes, torans and wall hangings by bringing in new eclectic, vibrant colors into the products using macrame craft. This coming together of the two crafts, materials and techniques has not only added a pop of color to the products but also gives work to the women in the village who honed their macrame skills with our designers during workshops in Nirona.
Design Collaborator : Lead designer Tapas Upadhyay
Assisted by Archita Malpani
Craft : Copper Bell Art | Nirona, Kutch
Artisan Enterprise : Vishnature by Vishwanath
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation)
Craft : Banana Fibre Craft | Kampli, Karnataka
EVENTS
“Craft is the soul of India’s creative heritage.”
Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!
EVENTS
“Craft and Design are intertwined like warp and weft.”
Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!
COLLABORATE
“Uniting creative minds always ignites innovation”
Reach out if you’d like to collaborate with us!
Get in Touch
COLLABORATE
“Uniting creative minds always ignites innovation”
Reach out if you’d like to collaborate with us!
Get in Touch
OUR PARTNERS AND COLLABORATORS
Disclaimer: Project Tarasha is a social project that facilitates direct connect with craft entrepreneurs and groups. Their contact details are available on their own mini websites. All purchases are made directly with them. Titan and SVP do not have any liability with respect to products delivered, payments, exchanges or any such related dealing.
