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“Discovering the beauty

Crafted by Indian artisans

and connecting them with

the world, offline and online!”

ABOUT THE INITIATIVE

Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!

ABOUT THE INITIATIVE

Welcome to Project Tarasha, a pandemic-born social initiative by Titan Company Ltd. bringing the most talented craftspeople from nooks and crannies of the country to the fore. Facilitating craftpreneurs and groups, who seldom navigated the digital space, to create their own micro websites and reach customers directly!

OUR EFFORTS

Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.

OUR EFFORTS

Throughout the pandemic, Project Tarasha has worked tirelessly with the artisans across India and hand-held them as they move towards digital literacy, access and growth.

NOW

In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.

“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”

NOW

In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.

“Our vision is to help craftpreneurs create robust craft businesses with an ability to compete and sustain in modern markets.”

MEET OUR PARTNERS

Creative Dignity is a movement that has brought together diverse creative producers, practitioners, and professionals to energize the ecosystem that Indian artisans needed in the time of COVID -19 and its impact post the pandemic with the vision of a world where artisans have the agency to thrive with dignity.

“Every artform has a tale, best told by its maker.”

Browse our list of featured folk artists, craftpreneurs, and craft groups to know their story!

Dwarka Prasad Kavad

Kavad Artist

(Rajasthan)

Daulesh

Sahana Reed and Leather Craft

(Karnataka)

Akitoli

The Angry Mother Soap Co

(Rajasthan)

Faraz Akeel

Wood Carver

(Ghaziabad)

Hakim Ghulam Mohammed

Gul-e-Nargis

(Kashmir)

CAPACITY BUILDING

“Capacity building and training can help ensure sustainable success for artisan enterprises.”

In the post the pandemic era, Project Tarasha with our partners Creative Dignity have kickstarted the next phase, centered around the holistic development of craft practitioners. This includes design mentoring and creative collaborations between artisans and urban designers, larger market access and product innovation and enhancement through extensive training along with continued efforts to enhance the online presence of artisans.

DESIGN

“Craft and Design are intertwined like warp and weft.”

Look at how collaborations nurtured by Project Tarasha and Creative Dignity bring out the power of equitable partnerships between artisans and urban designers.

Artisan Enterprise : Salim and Umar Luhar
Design Collaborator : Lead designer Tapas Upadhyay
Assisted by Archita Malpani
Craft : Copper Bell Art | Nirona, Kutch
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Artisan Enterprise : Vishnature by Vishwanath
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation)
Craft : Banana Fibre Craft | Kampli, Karnataka

Artisan Enterprise : Sahana Reed by Devalappa Satapute
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation) Assisted by Archita Malpani
Craft : Bullrush Reed Craft | Lakshmeshwara, Karnataka

EVENTS

“Craft is the soul of India’s creative heritage.”

Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!

EVENTS

“Craft and Design are intertwined like warp and weft.”

Our events celebrate this creative heritage by bringing artisans and their handmade stories, directly to you!

COLLABORATE

“Uniting creative minds always ignites innovation”

Reach out if you’d like to collaborate with us!

Get in Touch

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Collaborate

COLLABORATE

“Uniting creative minds always ignites innovation”

Reach out if you’d like to collaborate with us!

Get in Touch

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Collaborate

OUR PARTNERS AND COLLABORATORS

Disclaimer: Project Tarasha is a social project that facilitates direct connect with craft entrepreneurs and groups. Their contact details are available on their own mini websites. All purchases are made directly with them. Titan and SVP do not have any liability with respect to products delivered, payments, exchanges or any such related dealing.

DP kavad

Dwarka Prasad is a national award winning Kavad artist . He has been engaged in the craft since his childhood.
Kavad is a traditional craft of Rajasthan and depicts folk stories in a wooden structure . Dwaraka Prasad brings stories like Recycling,Tsunami..etc to life through his paintings in the wooden structures typical to Kavad .

Sahana reed and leather

Davalappa, trained in making leather products from his uncle, with whom he worked for over 10 years. After this he, along with his mentor setup several handloom weaving units in Belgaum District of Karnataka.
Daulesh enjoys teaching and training others most and now in his home town he has trained many in bullrush reed and other reed basket. Bullrush is a very sustainable raw material and is available in abundance locally.

the angry mother soap co

The brain child of Akitoli of Dimapur Nagaland. The Angry Mother Soap Co brings to you all natural handmade bath and body products. Handcrafted eco conscious and skin friendly soaps filled with the goodness of nature.

Faraz Akeel

Shri Faraz Aqeel, a national awardee for excellence in Tarkashi on wooden boxes, is from a traditional family of craft persons from Pikua district, Ghaziabad. He learnt the craft of wood carving and inlay at the age of 15 from his father. Traditionally the wood carvers catered to the block printing industry of the region,but moved to making utility products due to the decline of the hand printing textile industry.

Gul-e-Nargis

Gul-e-Nargis is the first flower to bloom in the spring and symbolizes hope and a new beginning . Presenting the handmade crafts and arts with new innovations and designs prepared by master craftsmen from Kashmir,Gul-e-Nargis brings about the revitalization of these crafts and enthusiasm to craftsmen.

Artisan Enterprise : Salim and Umar Luhar Design Collaborator : Lead designer Tapas Upadhyay
Assisted by Archita Malpani
Craft : Copper Bell Art | Nirona, Kutch

Believed to be nearly a thousand years old, the crafting of metal bells or Ghantadi in Kutchi is a traditional craft practiced by the Lohar (literally meaning blacksmiths in English) community centered in the Kutch region of Gujarat. While today, the bells have found a place in our homes as decor, historically they were tied around the cattles’ neck(s) by their owners to keep track of their whereabouts.

Our design collaborators have co-created lively copper bell wind chimes, torans and wall hangings by bringing in new eclectic, vibrant colors into the products using macrame craft. This coming together of the two crafts, materials and techniques has not only added a pop of color to the products but also gives work to the women in the village who honed their macrame skills with our designers during workshops in Nirona.

Artisan Enterprise : Vishnature by Vishwanath
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation)
Assisted by Archita Malpani
Craft : Banana Fibre Craft | Kampli, Karnataka

Karnataka is home to numerous sustainable, eco-friendly crafts, and Banana fibre, from Kampli region, happens to be one of the popular ones. To bring color and local customs closer to the craft, our design collaborators encouraged women to integrate a traditional practice into the banana rope craft. These women convert old sarees or fabric leftovers – known as Chindis – into beautiful doormats using crochet technique. They now weave the colorful chindis with the golden fibers to create unique accessories and home products – bags, coasters, hats, doormats, and more!

Artisan Enterprise : Sahana Reed by Devalappa Satapute
Design Collaborator : Lead designer Srishti Verma (Industree Crafts Foundation) Assisted by Archita Malpani
Craft : Bullrush Reed Craft | Lakshmeshwara, Karnataka

Bullrush reed is a sustainable, sturdy, natural fibre abundantly available in Karnataka. The design exchange focused on the idea of employing varied materials that compliment the materiality of the grass to breathe colour, and hence certain newness, into the otherwise natural looking grass/plant based products. Embroidery, inspired by local flora and fauna brought this new life to contemporary baskets, bags, and other accessories.