Programs

what we do

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Project Tarasha supports craft practitioners with design mentoring, creative collaborations, market access, product innovation, and online enhancement. We provide tailored interventions to craft entrepreneurs and groups with the aim of enhancing their livelihoods, enterprise development and help them prosper in their craft practice.
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empowerment hub

Craft Enterprise Development
Craft Enterprise Development
Craft Enterprise Development

The project works in close collaboration with craftpreneurs, striving towards holistic enterprise development for our artisan cohorts. We enable creaftprenuers through enterprise development which focusses on increasing key skills like business knowledge, product development, finance and inventory management amongst others. We aim to help them increase their revenue by addressing critical gaps. Craft Enterprise Development works mainly with non-textile crafts like metal, wood, glass and hand painting as well as tribal and languishing crafts. Our cohort comprises 15-20 such enterprises.

What It Includes
CAPACITY BUILDING WORKSHOPS
CAPACITY BUILDING WORKSHOPS
CAPACITY BUILDING WORKSHOPS

Capacity Building workshops aim to build the next generation of craftprenuers. The workshops empower craftpreneurs through focused and dynamic training programs with the goal of preparing them to meet market demands. A residential program, the workshops provide guided training with flexible modules suited and tailored to their individual requirement and capabilities.

What It Includes
ARTISAN MARKET CONNECT
ARTISAN MARKET CONNECT
ARTISAN MARKET CONNECT

Creating a strong network of buyers is critical to enterprise success. We link creaftprenuers with prospective B2B and B2C clients while also featuring at events and exhibits, establishing direct consumer connections; facilitating opportunities enabling them to expand their market presence. We also enable them to explore eCommerce marketplaces, corporate gifting and designer collaborations. Our opportunities at exhibitions, fairs and the likes are open to Tarasha’s network of alumni as well.

What It Includes
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design collabs

Explore the outcome of successful craft enterprise, with each artist collaborating closely with a designer to produce exquisite craft pieces.

design
collabs

Bull heads, modeled on cattle integral to southern India's agro-pastoral communities, symbolize fertility, abundance, and strength. The sacred bull Nandi, Shiva's mount, is often worshipped. Decorated bulls feature in rituals and celebrations. Crafted from braided bulrush reeds and natural-dyed banana rope, these materials are abundant in Laxmeshwar village, Gadag district, Karnataka. Local artisans have long used these natural fibers for their crafts.

Textile Designer
Sahana Davallappa Satpute
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Enakshi Ghosh
Textile Designer

design
collabs

These scrolls draw inspiration from Rajasthan's wildlife and the revival of the lost craft of "Pattu" weaving. The artisan from Dhanau village in Barmer district collaborates with the designer to depict two male blackbucks dueling over a female against a rising sun. This symbolizes both the blackbuck's resurgence and the effort to revive the traditional craft. The blackbuck, once near extinction, now thrives under protection.

Textile Designer
Khetaram Sumra
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Enakshi Ghosh
Textile Designer

design
collabs

The designer merges the sturdiness of anthills with the intricate nest-building of weaverbirds to create these ant-hill lamps. In Kampli, Bellary district, Karnataka, weaverbirds and artisans alike use abundant banana fiber. The installation features conical lamps of varying sizes, each carefully crocheted by the artisan using different counts of banana fiber for a dramatic texture.

Textile Designer
Vishwanath Aundhakar
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Enakshi Ghosh
Textile Designer

design
collabs

Translating Gond art onto denim was challenging, but Sukhiram ji's craftsmanship prevailed. His ability to blend traditional skills with modern tastes resulted in denim jackets that showcase Gond art's intricacy and vibrancy. This collection celebrates fearless women who inspire daily, embodying beauty, strength, and resilience. The collaboration reflects the power of creative expression, just as clothing expresses identity.

Lead designer, MeMeraki
Sukhiram Maravi
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Vishakha Agrahari
Lead designer, MeMeraki

design
collabs

The artwork ‘The Indian Hornbill’ reimagines kite making, with designers Neelam and Devyani from The MangoTree using kite paper and bamboo as art mediums. Inspired by colorful handcrafted kites and the joy of flying, the abstract depiction of the bird stands out. The installation 'Sky Of Kites' draws inspiration from Makar Sankranti, celebrating the Sun's northward movement with countless colorful kites filling Indian skies.

The Mango Tree
Touseef Mian & Shavez Mian
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The Mango Tree
The Mango Tree

design
collabs

This unique collaboration brings together block maker Tahir and miniature artists Naveen and Mohan. Tahir, inspired by Mala Dhawan's initiative of combining crafts, creates blocks based on miniature art themes. Naveen and Mohan paint over these blocks in their signature styles, adding surprise and dimensionality. All three artists are young innovators, reinventing their inherited arts. Their creations can be used as decor, architectural components, and adapted for various applications.

Artist
Mohammad Tahir
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Naveen Soni & Mohan Prajapati
Artist

design
collabs

Project Tarasha and Creative Dignity have facilitated a collaboration between the amazingly gifted Laila Chitrakaar and communication designer Anando Dutta. Laila brings a treasure trove of ideas, images, voices and songs, reflections from the earth and her people. The co-creation has been a delightful exchange of thoughts, set in a traditional visual style and grammar handed down over generations. The presentation is about the realities that play out routinely around her. Her song speaks of aspirations and dreams of the young, cleansing waters of the river and the bounties of our trees that rejuvenate us and the beauty of selfless giving that nurtures and gives meaning to our communities. Her art is a mesmerizing mosaic of her landscape that captures abstractions of a traditional art form in a contemporary statement of her times.

Anando Dutta
Laila Chitrakar
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Anando Dutta
Anando Dutta

design
collabs

Project Tarasha and Creative Dignity have facilitated a collaboration inspired by M.C. Escher, a Dutch graphic artist and luminary in the realm of optical illusions and impossible constructions. In this East-meets-West collaboration, we take Escher's mind-bending tessellations to the Sanjhi heritage artisans of Mathura and reimagine them through Nisha Vikram’s lens. This journey involved delving into the intricacies of translating complex designs into the delicate format of paper cutting while maintaining the structural integrity of the medium. The essence of this project lies in the fusion of two diverse artistic traditions.

Craft Canvas
Ashutosh Verma
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Nisha Vikram
Craft Canvas

design
collabs

Project Tarasha and Creative Dignity have facilitated this collaboration with Zubair Yousuf's Ajrakh brand, which creates contemporary and modern block printed patterns. His brand has already been diversifying into a range of home textiles and stationery products. The designer, Karishma, therefore, decided to create a new product extension for them. The idea of lamps in different sizes serves as a medium to take their textile aesthetic into spaces in a functional as well as decorative manner. As a practicing clothing designer working on creating products with familiar materials and translating them into different forms, it was also a different foray for both Karishma and Zubair.

Ka-Sha
Zubair Yousuf
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Karishma Shahani
Ka-Sha

design
collabs

On each panel, we tell our stories through embroidery, embedded with our handcrafted jewelry, which includes 25 paisa coins, as we wear our wealth on our body. We have recreated the mashru stripes in embroidery, as the embroidered panels were originally mixed with the Mashru from Gujarat. Traditionally, we used small hand-cut mica mirrors. However, for this piece, we remember the mirror work that helped ward off dangerous animals in the past, in embroidered fabric circles evocative of the mirrors. Our traditional blouse, interpreted as an art textile, is a sort of resurgence of our traditions, craft, and artistic ability.

Small Shop
Porgai Artisans
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Anshu Arora
Small Shop