meet the
artisan stars

Vishwanath Aundhakar, turned childhood knowledge of banana fibre ropes into Vishnature, a brand producing eco-friendly products. He learned macramé and enlisted village women for crochet and weaving. Starting with keychains and rakhis, he expanded to diverse natural fibres, aiming to make Vishnature a fully eco-friendly brand dedicated to sustainable materials.

Inshada, a 29-year-old MBA from Hanjiweara Bala Pattan in Jammu and Kashmir, founded "Tubruk," selling handcrafted items made by 40 artisans. Despite challenges, she pursued her dream while studying crafts management at the Srinagar Craft Development Institute, learning the basics and the value of supply chains. Her determination led to the successful establishment of her business amidst the complex realities of Kashmir.

Khetaram Sumra, 25, founded Rohida Handlooms in Dhanau, Barmer, Rajasthan, to revive traditional pattu weaving. Leveraging his family's weaving heritage and a Certificate in Design and Enterprise Management from The Handloom School, he aims to preserve cultural heritage and provide sustainable livelihoods. Despite declining demand, Khetaram's dedication to fair wages and stable employment drives his mission to ensure the craft's continuity for future generations.

Brothers Touseef and Shavez Mian, third-generation artisans, founded Indian Fighter Kites in 2017 to preserve and promote the tradition of patang baazi (kite flying). Trained under their father, they transformed their passion into a thriving enterprise, redefining the art of kite making. With dedication to innovation and creativity, they aim to uphold their family's legacy and inspire a new generation of kite enthusiasts.

6 Brothers Glass Craft, founded by Vishal Kumar, honors a legacy of glass craftsmanship passed down through generations. Vishal, the third generation in his family to practice this art, turned his passion into a profession after completing a pharmacy diploma. The enterprise, named for Vishal and his five brothers, combines traditional and contemporary glass artistry. Their team creates diverse glass products, from artifacts to jewelry, blending heritage with modern design.

Sukhiram Maravi, a 33-year-old entrepreneur from Bhusanda village, Madhya Pradesh, mastered Gond painting while financing his nursing studies through various jobs. With his wife Manti Bai, he produces and sells art depicting tribal culture. Eight years ago, Sukhiram started his own enterprise, showcasing his work at exhibitions and TRIFED events. He also conducts workshops to empower others. Known for vibrant depictions of animals, birds, and nature, he recently began incorporating pastel colors into his art.

Tahir's family has practiced block making for 70 years, beginning with his great grandfather, a prominent block maker who collaborated with the Saadh community and Fancy Dyeing and Printing Company for British and European exports. Originally crafting 6x6 blocks, the tradition continued with Tahir and his father, who diversified the blocks for decorative purposes. They carved small motifs and booties for commercial sale to students, designers, and individuals, making the traditional craft accessible to all.